STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE

The Role of Service Marketing Mix to Attract the LSEs in Tehran Stock Exchange

Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...

The ‘4 As’ of Rural Marketing Mix

The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

Measuring E-Marketing Mix Elements for Online Business

E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

As a new type of word-of-mouth information, online consumer product review is an emerging market phenomenon that is playing an increasingly important role in consumers’ purchase decisions. This paper argues that online consumer review, a type of product information created by users based on personal usage experience, can serve as a new element in the marketing communications mix and work as fre...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study